STRATEGIC PLAN

OUR OBJECTIVES LEVERS STRATEGIC LINES OF THE CLUSTER PRIORITIZED AREAS

OUR OBJECTIVES

FOSTER INNOVATION WITHIN THE MARINE INDUSTRY

Balearic Marine Cluster aims to serve as an accelerator of ideas and innovative projects related to the blue economy and the nautical sector. Through our working groups we promote innovation in our companies to ensure that the Balearic Islands are always at the forefront of nautical technology.

PROMOTE THE BALEARIC ISLANDS AS A NAUTICAL DESTINATION

Through our brand Balearic Yacht Destination, we promote the Balearic Islands as the main nautical destination in the Mediterranean.
We focus our destination promotion on two lines: the nautical tourist destination and the nautical destination for ship repair and maintenance.

ENHANCE TRAINING AND EMPLOYMENT WITHIN THE NAUTICAL SECTOR

We collaborate with the main training centers to enhance nautical training at both local and national levels. Our partnership with the National Reference Center for Nautical Training allows us to update the current training offerings and tailor them to meet the current needs of the sector. Through the Cluster and with the support of our companies, we actively promote and provide dual vocational training, demonstrating our commitment to creating job opportunities for our young people.

INCREASE THE COMPETITIVENESS OF THE NAUTICAL INDUSTRY

At Balearic Marine Cluster, we promote the collaboration between industrial companies in the marine industry to enhance quality, sustainability, digitization, and the development of new products and services. We work all together to evolve as a sector collectively.

CHALLENGES

To have adequate physical and digital infrastructures for the development of the sectoral fabric in the Balearic Islands.
To increase the competitiveness of nautical companies in the Balearic Islands within global value chains.
To integrate local value sub-chains and increase the average size of nautical companies in the Balearic Islands.
To encourage the adoption of technology and capabilities for business innovation.
To foster the development of collaborative projects between companies and knowledge generators at both local and global levels.
To attract and retain talent.

LEVERS

Internationalization
Technological innovation in companies
Integration of the industry in the port-city interface
Specialization and talent
Cooperation dynamics between companies
New business models around the circular economy and sustainability.

STRATEGIC LINES OF THE CLUSTER

1. CONSOLIDATION AND CLUSTER GROWTH

Increasing the association’s presence in the sector.
Strengthening the management structure.
Consolidating and expanding the working groups.
Extending the inclusion of associates to new links in the value chain.
Expanding the cluster’s service catalog to its associates.

2. INTERNATIONALIZATION

Consolidating and intensifying BMC’s and its associates’ presence in international fairs and events.
Strengthening BMC’s leading role in internationally held events in the Balearic Islands.
Digitally promoting the offering of nautical services in the Balearic Islands at the international level.

3. COMPETITIVENESS AND OPEN INNOVATION

Fostering the incorporation, in associated companies, of methodologies and certifications for process standardization, compliance, and innovation management.
Increasing the participation of BMC and its associates in national and European projects for business innovation.
Deploying strategies to attract international nautical Refit projects to the Balearic Islands.
Driving the development of necessary infrastructures for the nautical industry and sector in the Balearic Islands.
Creating forums for meetings and networking on topics of special sectorial interest: ESG, digitalization, circular economy, and nautical tourism.
Supporting nautical entrepreneurship in the Balearic Islands.

4. HUMAN CAPITAL

Promoting the training of young people through BMC’s involvement in nautical dual vocational training programs.
Promoting the continuous improvement of sector-specific talent by promoting specialized training actions.
Enhancing sector employability through a job portal.

5. GOVERNANCE AND SOCIETY

Expanding BMC’s network of alliances at the local, national, and international levels.
Maintaining and intensifying active institutional presence in forums and initiatives with administrations.
Conducting open monitoring and evaluation of BMC’s strategic plan: metrics, dashboard, and dissemination of results.

PRIORITIZED AREAS

1. IMPROVEMENT OF THE COMPETITIVENESS OF THE RECREATIONAL NAUTICAL REFIT INDUSTRY IN THE BALEARIC ISLANDS BASED ON SUITABLE INFRASTRUCTURES AND FACILITIES AND CLUSTER GROWTH.

Promoting private investment in the sector.
Encouraging the adaptation of facilities to the described target customer segmentation.
Maximizing profitability per unit of space in facilities that enable economic development.
Adapting facilities to expand services for base customers, itinerant clients, and visitors.
Implementing solutions to optimize the use of facilities.

2. IMPROVEMENT OF INDUSTRY COMPETITIVENESS THROUGH DIGITAL TRANSFORMATION AND INNOVATION

Driving the modernization and productivity of the sector through process digitization.
Equipping companies in the recreational nautical value chain in the Balearic Islands with digital tools and techniques for business intelligence and competitive surveillance.
Fostering innovation among associates and participating as a reference cluster in collaborative innovative projects.
Being a leading forum for disseminating sectorial innovation.

3. PROMOTION OF CIRCULAR ECONOMY IN THE SECTOR

Promoting circularity in port assets and equipment through optimizing and extending their lifespan.
Driving projects related to the circular flow of materials used within ports through finding new uses for waste and by-products from port activities.
Fostering a more circular shipbuilding and repair industry by implementing new processes for dismantling, classification, preparation, and reuse.
Collaborating with sports ports and marinas to focus on appropriately managing environmental challenges, such as chronic or accidental pollution, waste management from operations, digitalization for smart lighting, or mobility.

4. SOCIAL RESPONSIBILITY AND PROMOTION OF NAUTICAL MARINE CULTURE

Encouraging nautical activities in schools and colleges in the Balearic Islands.
Promoting alliances and agreements with different administrations for the development of educational recreational nautical activities.
Carrying out joint actions with nautical clubs, sports federations, and grassroots sports entities to promote educational nautical activities.
Promoting traditional boats and maritime heritage.