BYD’s new brand strategy

PROJECT INFORMATION:

Balearic Marine Cluster redefines the strategy of its destination promotion brand, Balearic Yacht Destination.

With this new strategic plan, the aim is to position the Balearic Yacht Destination brand among international nautical users, highlighting the numerous offers and opportunities that the Balearic Islands and its nautical business network have to offer.

The strategy addresses multiple aspects, from effective communication to the evaluation of infrastructures.

OBJECTIVES:

1. Reach the target audience of captains and crew.
2. Communicate and highlight the nautical attractions and services offered by the Balearic Islands.
3. Evaluate the current capacity and infrastructures of the Islands compared to its main competitors.
4. Redefine and optimize the communication channels to be used to maximize the impact of the strategy.
5. Develop a comprehensive content plan covering both online and offline activities.

BENEFICIARIES:

1. The Balearic nautical sector.
2. The Balearic Islands as a whole.
3. Balearic Yacht Destination brand