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Last week Arne Ploch, President of Balearic Yacht Broker Association (BYBA), and Toni Salom, President of Balearic Marine Cluster(BMC), signed a collaboration agreement in which BMC sponsors the lanyards and VIP passes of the Palma International Boat Show.

The agreement between the BYBA and BMC associations refers to the digitalization project of the Balearic Nautical Sector “Balearic Marine Hub“, a platform that collects all the nautical information of the Balearic Islands.

Through this agreement, the Balearic Marine Cluster, the driving force behind the Balearic Marine Hub, sponsors the lanyards and VIP Passes of the Palma nautical fair, which will take place from April 27th to 30th.

Among the sections of the platform is a directory of companies, where currently more than 280 companies are categorized by the services or products they offer. Through this agreement, the 5 companies that make up the BYBA: Camper & Nicholson, Ocean Independence, Northrop & Johnson, Fraser and Burgess, will have their own “landing page” on the platform, which will be positioned in the directory and through the intelligent search engine available on the website.

In addition, to encourage the participation of all companies in the sector in this local, digital and sustainable initiative, the Balearic Marine Cluster will offer a substantial discount on the annual subscription fee of the platform to all companies that attend and participate in the nautical fair.

Finally, at the accreditation points and in the “innovation corner” of the Palma International Boat Show, flyers from the campaign “The nautical sector is looking for you” will be displayed. A campaign promoted by the Balearic Marine Cluster whose objective is to promote and disseminate the offers and opportunities offered by the nautical sector, collected in the job portal of the Balearic Marine Hub platform.

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