Nautical Sector Promotion Plan

PROMOCIÓN DE LOS CURSOS DE FORMACIÓN DUAL DE BALEARIC MARINE CLUSTER

PROJECT INFORMATION:

Balearic Marine Cluster has implemented a multi-channel promotion project with the aim of disseminating and making job offers and opportunities in the nautical sector more accessible.

The campaign has focused on promoting the 4 dual training courses presented by Balearic Marine Cluster to the SOIB call “Strategic Sectors”, which are taught at the S’Algar Training Centre.

OBJECTIVES:

1. Attract young people between 16 and 30 years, interested in joining the marine industry.
2. To disseminate the offers and opportunities in the nautical sector.

CHANNELS AND MEDIA USED IN THE PROMOTION:

• Radio.
• Local press.
• Campaign on bus shelters.
• Social networks.
• Google search campaigns.
• Youtube campaigns.
• Sponsorship of a 40 Principales event.
• Holding of information days.

OUTCOMES:

A total of 622 interested people have registered.

BENEFICIARIES:

• Companies participating in the training project.
• Young people interested in starting a career in the nautical sector.
• Nautical sector.
• Local community.